Advertising Management Services

Our Advertising Management service provides complete end-to-end optimization and execution of all Amazon Advertising activities for authorized seller accounts.

We manage Sponsored Products, Sponsored Brands, Sponsored Display, and all available ad types using a structured process designed to improve efficiency, profitability, and ranking.

Core Advertising Activities We Perform

• We create, launch, and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns for authorized sellers.

• We perform daily bid adjustments to keywords, targets, and ad groups based on performance data.

• We add new keywords and targets based on Search Query Performance, category data, and ongoing customer-search trends.

• We remove or negate unprofitable keywords and targets to improve efficiency.

• We perform campaign restructuring for better organization, targeting precision, and budget control.

• We set and manage daily budgets, placement modifiers, and bidding strategies across campaigns.

• We monitor cost-per-click, click-through rate, conversion rate, and TACoS to maintain profitable operations.

• We track organic rank changes and adjust advertising strategy to support ranking goals.

• We build and update performance dashboards using Amazon Advertising data and brand analytics.

• We implement seasonal, promotional, and restock-based advertising strategies as needed.

• We identify underperforming ASINs and adjust targeting, creative, and budgets to improve results.

• We review and optimize Sponsored Brand creatives, headlines, store pages, and brand assets.

• We monitor product detail page quality and flag issues that may negatively impact advertising results.

Data Handling and Use of Amazon Information

• We access Amazon Advertising data directly through the seller’s granted permissions in Seller Central and the Amazon Advertising Console.

• We use this data exclusively to optimize campaigns, report performance, and execute advertising strategy on behalf of the seller.

• We store performance data in Google Sheets and internal reporting documents for analysis and decision-making.

• We never store, export, or use personally identifiable customer information.

• We do not share Amazon data with any external parties outside of the listed internal team members and standard software tools used for reporting.

Benefits to Authorized Users

• Authorized sellers receive professionally managed advertising campaigns that are continually optimized for performance.

• Sellers benefit from lower wasted ad spend and improved TACoS through data-driven bid and keyword management.

• Sellers gain improved organic rank and visibility by aligning advertising strategy with conversion data and marketplace demand.

• Sellers receive regular reporting on advertising performance, keyword trends, and ROI insights.

• Our management helps sellers maintain consistent revenue growth through ongoing optimization and proactive issue resolution.

Tools and Software We Use

• Amazon Advertising Console for campaign management and reporting.

• Seller Central for performance data, order trends, and listing diagnostics.

• Brand Analytics and Search Query Performance for keyword insights.

• Helium10 and DataRova for competitive research and conversion benchmarking.

• Google Sheets for internal reporting dashboards.

• Slack and Fathom for internal communication and performance documentation.

Scope of Services

• Advertising strategy development.

• Campaign setup and restructuring.

• Ongoing daily optimizations.

• Weekly reporting and insights.

• Creative guidance for Sponsored Brands and Sponsored Display.

• Inventory and promotion coordination as it relates to advertising.

• Rank-focused advertising support.