Fastest Path To Amazon Growth Quiz

Your Brand's Ultimate Prime Day Checklist

Plan smarter, launch stronger, and maximize your ad ROI this Prime Day.

What's the Prime Day Checklist?

It’s a battle-tested list of must-do actions to help your brand dominate Prime Day. From ad strategy and creative prep to inventory and listings, this checklist keeps your entire team aligned and on track—no scrambling, no guesswork.

We built this with our own internal team and co-marketing partners to make Prime Day less stressful and way more profitable.

What’s Inside the Checklist:

A step-by-step, comprehensive guide designed to help you launch smarter. From inventory planning to margin checks and campaign clean-up—every section is built to save you from last-minute chaos and maximize Prime Day results.

Inventory Planning
Includes step-by-step SOPs for calculating deal lift, checking inbound shipments, and avoiding costly stockouts.
Margin & Profit Check
This section helps you estimate net margin after discounts, fees, and ad spend—so you don’t run a promo that tanks your profitability.
Promo-Type Breakdown
Get a clear guide to Lightning Deals, Best Deals, Prime Exclusive Discounts, and Coupons—when to use each, how they work, and how to make sure you’re eligible.
Ranking Strategy Audit
This section walks you through how to identify active ranking efforts, evaluate keyword performance, and adjust based on conversion and rank trends.
Campaign Rule Review
Avoid accidental budget spikes. Includes instructions on how to check for scheduled bid rules inside Amazon Campaign Manager, especially for high-traffic days like Prime Day.

Who This Is For

Built for Amazon Sellers, Agencies, and Brand Teams. Whether you’re a solo brand operator or running ads for 10+ clients, this checklist will save you hours of prep and help you spot blind spots before they cost you.

Works for Brands at All Stages

Whether you're just launching your first product or managing a multi-brand portfolio, this checklist adapts to your current scale and goals.

Compatible with any ad stack

No matter what tools, platforms, or service providers you're using—this checklist fits right in. It's designed to work alongside your existing advertising setup.

Plug-and-play format

No overthinking required. Just follow the steps, check the boxes, and execute. It's structured to help you move fast without missing critical details.

Why You Actually Need a Checklist

Prime Day is one of the most competitive sales events on Amazon. Brands that win come prepared. This checklist isn’t fluff—it’s a proven system we’ve used across dozens of successful launches.

Skip it, and you’re risking missed sales, wasted ad spend, and a post-Prime Day headache.
Prime Day Checklist

Created in Collaboration With…

This checklist is part of a co-marketing effort between Stone’s Goods and PPC Assist. Together, we’re sharing our best practices to help more brands crush Prime Day!

Want to partner with us on a future resource? Reach out!

Ready to Unlock Hidden Growth Inside Your Amazon Brand?

Request a private strategy session where we’ll uncover ranking leaks, scaling blocks, and profit gaps you might be missing.

We have limited capacity and only take on brands serious about growth.

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