HOW WE RANKED #1 ON AMAZON
Here’s exactly how we solved the problem, step-by-step. Challenge → Strategy → Results. Watch the full breakdown below.
Our Impact
WHAT WE DID
Learn the exact timeline, pricing ladder, and playbook we used to turn a cold launch into a profitable, rankable product. In this video, we explained the playbook, pricing ladder, and 90-day launch deep dive including the day-by-day conversion & spend story.
Growth Highlights
- Launch date — Feb 16, 2025.
- Revenue (Feb 16 → Nov 1) — $175,000.
- Units sold — 6,775 units (Feb 16 → Nov 1).
- Net profit to date — $9,000 (5.5% margin reported; still recouping launch costs).
- Top organic rank — #1 for main keyword; also Amazon’s Choice.
This was a cold launch in a crowded category during peak season — launched Feb 16, 2025 with zero reviews and still reached #1 organic and Amazon’s Choice.
Pricing ladder — how we raised price while protecting rank
- Early launch | $17.99 → $18.99 → $19.99 | Intro pricing to seed conversion and test benchmark metrics.
- Mid-launch | $20 → $22 → $24.99 | Incremental raises after consistent conversion performance.
- Late launch / stability | $25 → $26.99 → $27 → $28.99 | Raised price after locking organic rank; final price: $28.99 with rank intact.
These are the concrete outcomes of the trajectory we describe below — the numbers you can plan around.
Minimum 24 hours between price changes so conversion data could stabilize; no maximum wait — we raised price only when confident.
4 Strategic Moves That Unlocked Breakout Growth
Here’s exactly how we did it.
- Only spend when you’re winning the conversion battle.
- Price is the single most powerful lever for profit — test and raise only after rank confirmation.
- Expect 60–90+ days to meaningful break-even when you’re chasing top organic positions; launches often lose money early.
- TACoS and conversion rate matter far more than ACOS during a launch.
- Keep inventory safe — pause ads rather than risk OOS and losing rank.
Ready to Unlock Hidden Growth Inside Your Brand?
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